# In a 2007 commercial to promote the restaurant chain's new Western Whopper sandwich, the King is shown in full royal attire against an obviously fake backdrop of a Southwestern desert, doing a jig-like dance to banjo music. His head is slightly modified so that he wears a handlebar mustache in the style of the Old West, and is juxtaposed with shots of Burger King customers who, upon consuming a Western Whopper, acquire similar mustaches regardless of age or gender.
# In 2007, Burger King introduced a television advertising campaign in which a Burger King restaurant in Las Vegas, Nevada told customers that the company had stopped selling the Whopper sandwich. The ads showed the startled reactions of customers that Burger King would discontinue selling its most popular sandwich. A second round of related commercials showed actual customers who had ordered a Whopper instead being provided with a Big Mac from McDonald's or a hamburger from Wendy's. After the customers complained to the Burger King restaurant manager, the King would emerge from the kitchen with a Whopper on a silver platter. All of the commercials that aired featured excerpts from a full-length video which can be seen at the official "Whopper Freakout" website here.
# In a 2008 commercial, which takes place in the future, a retro-futuristic robot version of the Burger King delivers a new breakfast wrap to a person who is waking up. The purpose of the advertisement was to market Burger King's new Cheesy Bacon BK Wrapper.
# An animated version of the Burger King appears at the beginning of each episode of Seth MacFarlane's Cavalcade of Cartoon Comedy, bursting through the movie screen and trying to escape from some kind of danger behind him, such as angry jungle natives, a dramatic explosion, etc.
# In 2009 the Burger King advertises a Kid's Meal cross promotion with Spongebob to the tune of Baby Got Back by Sir Mix Alot. The lyrics are replaced by references to Spongebob Squarepants.
# The Kingons are used to advertise the 2009 Star Trek film. The advertising and related Kingon Defense Academy web site states that they are an illegitimate offspring between the King and a Klingon woman. The Kingons are a trio of two males and one female that all feature the plastic mask of the King modified with features of the later Klingons, namely head ridges and Fu Manchu mustaches on the two males and the King's crown on all three.
# In 2010, The King a second attempt was made to launch in the UK, with a series of TV and newspaper commercials, starting a few days before his launch, with sneak peaks accompanied by the tag "He's Coming".
Source: wikipedia
Look also : sour sally, ice cream
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