Young and successful is how one would describe Donny Pramono, who has succeeded in turning Sour Sally into a major business in the frozen yogurt industry.
In just one year, Donny has opened 11 Sour Sally outlets in Jakarta, located in Senayan City, La Piazza Kelapa Gading, La Codefin Kemang, Mall Taman Anggrek, FX Lifestyle, Pacific Place, Mall Puri Indah, Mall Emporium Pluit, Plaza Indonesia, Grand Indonesia and Supermall Karawaci.
He plans to expand his business further in the near future by opening outlets in Surabaya and Bandung.
"Next to Jakarta, we will open branches in some major cities in the country as we realize there is a demand for frozen yogurt not only in Jakarta but also in many other cities," said Donny, who was born in Jakarta on December 30, 1981.
Donny is indeed very happy with his successful business, which is somewhat related to his days of studying in the US. Donny, who is single, said that Sour Sally was born from his liking of frozen yogurt. When he graduated he returned to Indonesia and started his frozen yogurt business, which was not common in Indonesia at the time.
With his family's full support, Donny conducted research and a number of tests of various frozen yogurts to create the perfect flavor. The fresh toppings he created have made it more delicious.
Yogurt is not only delicious, Donny said, it is also beneficial to health and can help reduce cholesterol. People in the Middle East have consumed yogurt for thousands of years and use it in their cooking.
Donny said yogurt is gaining popularity here and the number of people who consume it is constantly increasing, as are his outlets. Some cafes even include yogurt in their menus. "There are many varieties of yogurt, which has become trendy. Sour Sally's presence in the past year has also actively contributed to this phenomenon . the yogurt phenomenon, that is," he said.
Source : Faisyal Chaniago - Thejakartapost
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